Mahendra Educational Pvt. Ltd.

Career

Tentative Schedule of Events
Activity Tentative Dates
The Starting date of submission of online application 26 Sept-2017
The last date of submission of online application 06-Oct- 2017 - Till 2:00 PM
Tentative date of   Interview     10 & 11 Oct- 2017

SEO JOB CATEGORIES

  • Analytics
  • Business Management/Development
  • Link Building
  • Event Management
  • Organic Search Engine Optimization
  • Social Media Analyst
  • Web Development/Programming
  • Web Design
  • Offline Marketing/Advertising
  • Public Relations/Reputation Management
  • Paid Search/PPC Management
  • Web Design
  • Writing/Blogging

WHAT IS SEO?

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

ROFESSIONAL SKILLS & QUALIFICATIONS

  • 1 – 2 Years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
  • Experience working with CMS and building/administering content in CMS environments
  • Desired: Knowledge of HTML/CSS and website administrations

COMMON SKILLS OF AN SEO EXPERT

It's important to note that SEO experts have a variety of backgrounds and skill sets. For example, some may have programming backgrounds and focus more on technical optimization, while others may have extensive experience in the design, writing, or advertising fields. Regardless of their particular focus, they’ll know the ins and outs of how search engines work.

Most SEO experts will specialize in several of the areas mentioned below:

  • In-depth keyword research
  • Studying traffic and analytics
  • Split-testing similar pages
  • Building natural backlinks
  • Analyzing the client’s competitors
  • Maximizing local search exposure
  • Developing strong calls to action
  • Working with writers and designers
  • Programming in HTML, PHP, etc.
  • Expertise with WordPress or Joomla
  • Creating effective ranking strategies
  • Researching the latest SEO practices

SEARCH ENGINE LAND'S SEO LIBRARY

The SEO Library is an area within Search Engine Land that provides a collection of all stories we’ve written on the topic of SEO. We also have sub-categories, including:

  • SEO: Blogs & Feeds
  • SEO: Cloaking & Doorway Pages
  • SEO: Content and Writing
  • SEO: Crawling and Robots
  • SEO: Domains & URLs
  • SEO: Duplicate Content
  • SEO: Flash
  • SEO: General
  • SEO: Image Search
  • SEO: Local
  • SEO: Mobile Search
  • SEO: Redirects & Moving Sites
  • SEO: Spamming
  • SEO: Submitting & Sitemaps
  • SEO: Tagging
  • SEO: Titles & Descriptions
  • SEO: Video Search

In addition to covering SEO generally, Search Engine Land also has search engine optimization areas specifically for each of the major search engines:

  • Google SEO
  • Bing SEO
  • Yahoo SEO

RESPONSIBILITIES

As an SEO specialist, you'll carry out some or all of the following:

  • Program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and pdfs;
  • Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising;
  • Write original content for webpages - tailored for the target audience;
  • Make technical recommendations to developers;
  • Constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement;
  • Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites;
  • Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance;
  • Community building - to drive targeted and loyal traffic to a website;
  • Use social media to distribute content and encourage more external sites to link to your content - giving you more authority;
  • Develop and integrate content marketing strategies;
  • Monitor the algorithms set by the search engines to keep up to date with changes.

Click to Application Form »